WHY MINECRAFT?

#1 All-Time Best Seller: Minecraft is the best-selling video game of all time, having sold 300M+ copies worldwide. Since the game's initial release on November 18, 2011, it has continued to gain popularity—with over 164M active monthly players as of August 2023.   By comparison,  110M people watched the NFL's 2023 Super Bowl, 18M watched the 2023 Oscars Award Show, and 13M watched the 2023 Grammys.
1 Trillion Views on YouTube as of 2022: Minecraft has accumulated over 1 trillion views on YouTube.  In 2020 alone, Minecraft-related content was viewed over 201 billion times on YouTube. The second most-watched video game, Roblox, accumulated 75 billion views—40% fewer than Minecraft.  500,000 people attended the 2023 Coachella Music Festival over multiple weekends.  What if Coachella were to take place in Minecraft?
Brands Advertising in Minecraft
Burberry x Minecraft, Angry Birds x Minecraft, NERF x Minecraft, XGames x Minecraft
DAWN x Minecraft, A Bathing Ape x Minecraft, LEGO x Minecraft, Walt Disney x Minecraft
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